pixwefix brand guide
"Every bracket, balanced."
The live pixwefix identity. Three offset exposure-bracket frames — warm to cool — merge into one bright, approved frame with a white check. It nods to the HDR bracket-merge at the heart of the AI tier: many frames become one clean image, escalated to a human only when it matters. This page is the source of truth for the mark, palette, and type.
The mark
The Exposure Stack mark on a light chip and a dark chip, with the wordmark lockup. The we in pix·we·fix — the human team — takes the primary tint: blue on light, sky-blue on dark.
Palette & roles
Blue is the primary action colour — buttons, links, focus, the we tint. Orange and amber are the warm signature — the logo, eyebrows, highlights, and dividers — used as accent, never on primary CTAs. Ink and neutrals carry the type and surfaces.
Primary action
Buttons, links, focus, the "we" tint.
Warm signature
Logo, eyebrows, highlights, dividers — accent only.
Ink
Headings and body text.
Neutrals
Backgrounds, cards, hairlines.
Type system
JetBrains Mono is reserved for the wordmark and small labels/eyebrows/pills. Outfit sets headings. Figtree carries body copy. Do not set headings in mono.
Wordmark & labels
JetBrains Mono
700 · letter-spacing -.05em · the lockup, eyebrows, pills
HOW IT WORKS · PRICING
Headings
Outfit
700 · tight tracking · display & section titles
One wallet, three ways to edit
Body
Figtree
400–600 · running text & UI
AI on the everyday shots, editors on the ones that sell. One wallet, three ways to edit real estate photos — escalate per photo, never per vendor.
Wordmark usage
Set the wordmark lowercase in JetBrains Mono 700 at -.05em tracking. Tint only the we — blue on light surfaces, sky-blue (#38BDF8) on dark. Keep pix and fix in ink or white. Pair with the mark to the left in the lockup; the wordmark also stands alone.
Lowercase, mono, tight tracking. Only the middle syllable takes the primary tint.
No all-one-colour wordmark, no title-case "PixWeFix" in the lockup, no swapping the mono face.
Offset exposures stack into one bright, approved frame — the HDR bracket-merge at the heart of the AI tier. Warm to cool shows many frames becoming one clean image; the check is human approval. The we is the human team you escalate to.